Dr. Ankitha Shetty
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Dr Ankitha Shetty, currently working as Assistant Professor? and 中国体育彩票app下载 Co-ordinator at Department of Commerce , 中国体育彩票app下载 Academy of Higher Education,
PhD 中国体育彩票app下载 Guide (Area of Marketing)
Editorial Review Board Member of Asia Pacific Journal of Business Administration Emerald Publishers?
| Retail and Market 中国体育彩票app下载 | IV Semester |
| Services Marketing | VI Semester |
| Risk Mangement | IV Semester |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| Ph.D | Performance of Bancassurance and Traditional Agency channel in Life insurance Industry | School of Management (MAHE), 中国体育彩票app下载 | 2018 |
| MBA | MSNM Besant Institute of PG Studies | 2013 | |
| Bachelor of Commerce | Canara First Grade College | 2011 | |
| Certificate course on Qualitative 中国体育彩票app下载 Methods conducted by Transdisciplinary Centre for Qualitative Methods (TCQM) | Prasanna School of Public Health, 中国体育彩票app下载 Academy of Higher Education,中国体育彩票app下载 | 2021 | |
| Certificate Course on Evidence Synthes | Prasanna School of Public Health, 中国体育彩票app下载 Academy of Higher Education,中国体育彩票app下载 | 2020 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Sahyadri College of Engineering and Management, Mangalore | Assistant Professor and Training Officer | 2 year |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Customer Relationship Management; Training and Development; Financial Services Marketing ; Disability Relationship Management; Mindfulness Sales Management
Professional Affiliations & Contributions
Events Hosted
o?? Convener of 中国体育彩票app下载 E-poster Conference on Inter disciplinary 中国体育彩票app下载
o?? Co-convener of National Seminar on Promoting Positive Mental Health among Women organised by National Commission for Women
中国体育彩票app下载 Conferences Attended
- Poster titled “Performance of Bancassurance and Traditional Agency Channels in ?Life Insurance Industry –中国体育彩票app下载 中国体育彩票app下载 Colloquium? on? April 4th 2018?
- Paper titled “Mediating role of attitude in predicting unethical behavioral intentions: A comparison of traditional and bancassurance agents in life insurance sector” was presented at 4th Management Doctoral Colloquium and VGSOM 中国体育彩票app下载 scholars day –IIT Kharagpur on March 14th and 15th 2018.
- Paper titled Sales behavioral intentions of distributional channel players: A systematic review of the evidence was presented at 中国体育彩票app下载 research colloquium, 中国体育彩票app下载 Academy of higher education on April 4th and 6th 2016.
- Paper titled “Relationship orientation in banking and insurance services –A review of the evidence” was presented at IIM Indore-NASMEI Summer Marketing Conference held on July 27-29, 201
- Paper titled “Assessing the cost efficiency of traditional agent’s model in life insurance industry” at 中国体育彩票app下载 Conference on Applied Sciences, Engineering and Technology (ICASET) in association with NGUYEN TAT THANH ?University, Vietnam on July 10-12, 2017
- Resource person for a webinar on How to write an effective manuscript to a SCOPUS indexed journal in the domain of Social Sciences on June 4th, 2021 at St. Aloysius College Autonomous, Mangalore
- Key note speaker on Digital Transformation in the tourism Sector in the 中国体育彩票app下载 Conference on Digital Transformation on 26th March 2021 by MSNM Institute College of PG Studies, Bondel
- Resource person for a webinar Preparation for UGC-NET/KSET Examination on the topic 中国体育彩票app下载 Methodology, organized by Department of Commerce, Canara College, Mangalore on May 7th, 2021
- Resource person at Aloysius College, Mangalore on Professional etiquettes.?
- Resource person at Alva’s Postgraduate College, Mangalore on Softs skills and Professional etiquettes. ?
?
Assessing the Technical Efficiency of Traditional and Corporate Agents in Indian Life Insurance Industry: Slack-based Data Envelopment Analysis Approach
2020 Ankitha Shetty Basri Savitha
Global Business Review, 21(1), 1-17 0972150917749722. (Sage), Scopus indexed ABDC (C) Ranking
The Effect of Relational Selling of Life Insurance Decision Making in India.
2019 Shetty Ankitha Basri Savitha
中国体育彩票app下载 Journal of Bank Marketing ,( Early cite) Web of Science , ABDC A Ranking
Product Diversification versus Technical efficiency of Conglomerate life micro insurance companies evidence from India
2019 Savitha Ankitha Shetty
The Geneva Papers on Risk and Insurance-Issues and Practices 44(3) 527-547 Web of Science , ABDC B Ranking
Relationship orientation in banking and insurance services–a review of the evidence
2018 Ankitha Shetty Savitha Basri
Journal of Indian Business 中国体育彩票app下载. (Emerald).Scopus indexed and Web of Science ABDC (C) Ranking
Sales Behavioral Intentions of Distribution Channels in the Insurance Industry: A Systematic Review
2017 Savitha Basri
Indian Journal of Marketing, 47(12), 19-35. Scopus indexed. ABDC (C) Ranking
The Influence of Cause-Related Marketing on Millennials’ Purchase Intentions: Evidence of CSR from an Emerging Economy
https://journal.ugm.ac.id/gamaijb/article/view/55069 Corporate social responsibility (CSR) has been implemented through sponsorships, philanthropy, and cause-related marketing (CRM), amongst which CRM has aroused the interest of many academicians and stakeholders. The study aims to examine the antecedents of cause-related marketing while considering attitude as a mediator to test its relationship with the purchase intention.
Pharma Insurance: A Mechanism for Risk Mitigation
https://rjptonline.org/AbstractView.aspx?PID=2021-14-5-53 Poor supply chain in pharma leads to various fatalities due to mishandling of the product, pilferage, poor packing, damage during transit, accidents and other nature hazards leading towards expiry of drugs. Low level of supply chain integrity, absence of contingency planning, inadequacy in resources and infrastructure, lack of support in terms of regulation, adoption of sub-optimal standards in technology are included in it.
Mediating Effect of Attitude on the Determinants of Financial Misselling of Life Insurance Products in India
http://www.indianjournalofmanagement.com/index.php/pijom/article/view/166980 This study attempted to empirically validate a comprehensive model that combines individual traits, market competition, and organizational climate affecting the financial misselling by life insurance sales agents from an Indian perspective